Create Positive Action

When you are excited by the potential impact of a project you’ve been working on like: a resource that can save lives, a report that will make a difference, a website that builds trust, a document that clearly informs, or a presentation that rallies support, your success depends on inspiring your audience to take action. My goal is to take your key messages and communicate them in a way that increases interest and understanding, improving the probability your audience will respond with positive action.

Great communication happens when intention matches impact.

Some of my faves

For the last 13 years, as owner and Creative Director at justbecuz Inc., a Communication Design studio, I’ve had the opportunity to work on some great projects. In October 2018 I was ignited by the exciting possibility of change and decided it was time to retire the justbecuz brand. Until the launch of that something new, the same personal level of service and quality of work will continue to be delivered as


Here are some of my all time favourite communication projects that I’ve had the pleasure of working on over the years.

Explain what we do
Let your key messages flow
An unexpected welcome
The healthy jerk 2008
Realizing the brand
Make that statement
The Black Model of Health
Visualize the data, tell the story
An educational hello
The evolution of a brand
A go-to resource
Humanizing the brand
In 1 year
Celebrating 10 years
A seat at the table
For the love of dogs
Embracing video
Living the dream
Defining an audience
Breaking the norm


Years translating data into knowledge


Years mastering communications




Hours of experience



It’s the HOW that makes all the difference. Reach out and let’s explore what’s possible.


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