Project Overview

The healthy jerk 2008

DA JERK GRILL

Best moment – The client loved the logo he was using when we met. He said he LOVES his logo and that he and a friend created it. This was after he had given me this great story about how his Jerk Chicken restaurant was different since all food was cooked using a low-fat method and that it was inclusive for all and purposely not spiced extremely hot. When he was telling me about how he would never change the logo I asked him ‘If you pride yourself on serving food that is not extremely hot and spicy, why is the hair on fire on your existing logo. He burst out laughing and said wow! I see where you are coming from. I am open to changing the brand.