Big win: Saved the company an estimated $14 million by recommending and executing a detailed strategic analysis on the viability of blending umbrella brand loyalty programs.

• Responsible for extracting, analyzing, interpreting and communicating loyalty customer data;
• Participated in the planning, development, execution, measurement and reporting of marketing programs;
• Effectively extracted data from the loyalty database using SQL and translated it into directional information and knowledge;
• Provided actionable strategic recommendations to business issues and analytic objectives;
• Leveraged analytical best practices to prepare directional analysis, reports and presentations targeted for decision makers;
• Provided insight into loyalty customer base through customer segmentation, value segmentation and basket analysis.