Marketing Analyst, Loyalty Programs

  • Marketing Analyst,
    Loyalty Programs
    Nov 1999– January 2001
    Toronto, Ontario
     

    Big win: Saved the company an estimated $14 million by recommending and executing a detailed strategic analysis on the viability of blending umbrella brand loyalty programs.

    • Responsible for extracting, analyzing, interpreting and communicating loyalty customer data;
    • Participated in the planning, development, execution, measurement and reporting of marketing programs;
    • Effectively extracted data from the loyalty database using SQL and translated it into directional information and knowledge;
    • Provided actionable strategic recommendations to business issues and analytic objectives;
    • Leveraged analytical best practices to prepare directional analysis, reports and presentations targeted for decision makers;
    • Provided insight into loyalty customer base through customer segmentation, value segmentation and basket analysis.

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