Strategic Marketing/Planning Analyst
December 2002 – April 2004
Big win: Generated incremental sales of over $1 million per campaign by providing analytical insight that changed the way the company executed their BOGO coupon offers.
Conducted financial impact analysis for Marketing promotions and new product launches;
Developed and automated KPI reporting for Wal-Mart partnership and 24-hour drive through initiatives;
Maintained and built automation for leadership KPI dashboard, highlighting the performance of marketing promotions and monthly sales, utilizing dashboard tools including Business Objects, Excel, and MS Access;
Devised and executed monthly/quarterly/annual program and pre/post campaign analysis, and quarterly forecasting;
Worked closely with the IT department to better understand how various data sources could be leveraged for the purpose of business intelligence reporting and analysis.