Manager, Customer Segmentation

  • Manager, Customer Segmentation
    Feb 2001– Jul 2002
    Toronto, Ontario

    Big win: Selected to work with a team of  Directors as the data and analytics expert, successfully leading the launch of the inside sales department, on time and on budget. Recipient of the 2001 Marketing Excellence Award.

    • Managed a team of two database analysts, responsible for supporting the direct marketing team in launching a loyalty program for small, medium enterprise clients;
    • Performed detailed gap analysis to identify variances in the loyalty program and adapt a standard methodology to develop and facilitate customer segments;
    • Conducted customer segment reporting, campaign measurement and customer segmentation analysis, in support of  sales, loyalty and retention programs;
    • Built relationships and bridged the gap between IT, the Business and external vendors, with regards to data requirements and business intelligence.



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