Big win: Selected to work with a team of  Directors as the data and analytics expert, successfully leading the launch of the inside sales department, on time and on budget. Recipient of the 2001 Marketing Excellence Award.

• Managed a team of two database analysts, responsible for supporting the direct marketing team in launching a loyalty program for small, medium enterprise clients;
• Performed detailed gap analysis to identify variances in the loyalty program and adapt a standard methodology to develop and facilitate customer segments;
• Conducted customer segment reporting, campaign measurement and customer segmentation analysis, in support of  sales, loyalty and retention programs;
• Built relationships and bridged the gap between IT, the Business and external vendors, with regards to data requirements and business intelligence.