Formerly known as The Hummingbird Centre for Performing Arts
Associate Manager, Sales & Marketing
April 2004 – May 2005
Big win: Introduced and implemented strategic marketing tactics, in turn selling out an underdog performance.
Developed marketing plans and managed the execution of targeted marketing strategies, maximizing the number of seats sold;
Managed tight marketing budgets, allocating funds accordingly to creative, production and selected marketing channels (radio, print, direct and television);
Cultivated partnerships with media sponsors, suppliers and vendors, resulting in over $150,000 in promotional spend for small show budgets ;
Managed a team of 2 consisting of group sales and marketing associates;
Successfully in-sourced the group sales function, resulting in a savings of over $85,000;
Introduced online marketing communications, by developing a strategy to collect patron email addresses, expanding the centre’s communication reach through E-nounce, their first ever email marketing program.